MONETIZE TODAY WITH NEW PUBLISHER AUTOTAG
The future of website monetization is here! A bold statement sure, but bear with us a minute while we unpack how the Autotag feature (and its new anti-Adblock technology) is changing the way websites host ads and publishers make money!
We’ll take you through the ins and outs of Autotag. What’s it all about? 🤔 And most importantly – WHY is it changing the game for publishers? 😏
Manual Optimization Takes Time!
Placing your ads manually has its merits. You source the ads that fit your site’s content and audience, load them up, and track their performance. A little trial and error let you find what works and do away with what doesn’t. Rinse and repeat with the right optimization tactics, and you’ve got a steady flow of high-converting ads bringing value to your site. Simple enough, but here’s the thing…
Geos jump and drop! Formats fly and fall and audience engagement rates shift. Time, attention, and agility bring in revenue. So what if there was a single line of code that takes care of it all?
Right, time for a Matrix moment! Take the Blue Pill and continue to source your ads manually, based on what you “think” your audience might be interested in or…
Take the Red Pill and harness the full power of a dynamic ad placement algorithm that lets YOU call the shots in a single click! It’s time to…
Enter the Age of Autotag!
The Autotag feature is a multi-purpose tag, designed by publishers FOR publishers to…
- Integrate ads seamlessly onto websites.
- Free up time that would have otherwise been used on testing.
- Maximize UX by showing only the most relevant and engaging offers to site users.
- Maximize UX by showing only the most relevant and engaging offers to site users.
- Increase overall onsite revenue by thinking three steps ahead of the competition.
A single line of code holds 3 world-class ad formats. Just a few clicks away from integrating onto your website.
It’s like having an ultra-fast, all-knowing online sidekick, whose entire purpose in life revolves around knowing everything there is to know about your users and how to give them the absolute best online experience, with tailored ads that speak to what they care about. But here’s where it starts to get interesting.
Different sites have different needs. In terms of their overall requirements, audiences, regional restrictions, and content. And while a strong ad campaign might work a charm on, let’s say a streaming site, that same level of ad engagement might send users running for the hills on a financial advisory site or blog. So, how do we find the sweet spot between over advertising and under advertising while addressing the limitations and boundaries of an individual site?
Well, you know your users better than anyone, so… you be the judge with…
The Autotag Monetization Goal
50% of the control goes to the super-sharp audience engagement algorithm we’ve been speaking about. BUT, the rest stays in your court with the Autotag Monetization Goal.
To be able to set Monetization Goal, you need to click the settings button. To reach the code/tag, you need to click </>Code button.
Here’s how it works. You select the Autotag feature on your Adcash publisher account and place the code on your site. Once approved, the most fitting ads get shown to your users. End of story. Cool. Covered. Easy. But, here’s a little something extra…
Selecting the Monetization Goal for your auto-tag will allow us on the backend to rotate offers and ad formats that best reflect your ideal balance between…
The end-user experience (UX)
Vs.
Your overall earnings
The algorithm adjusts according to your preferences. At the highest point, displaying more offers more frequently to your website visitors, thus generating maximum earnings. Or on the flip side of the coin, prioritizing the user experience by showing fewer ads less frequently.
Our top-performing ad formats (Pop, Interstitial, and In-Page Push) will be rotated in a way that will secure and boost your earnings on the one hand, and on the other, keep them from being too intrusive to the overall onsite UX.
At the end of the day, it’s a toss-up between making the strongest possible returns by setting the goal for more earnings and possibly running the risk of discouraging your audience with too many ads popping up while they’re browsing the site.
Or…
Setting the goal parameters to cater to the user experience, and perhaps losing out on a little extra revenue. The goal is to strike the balance between the two and find the sweet spot between quality UX and strong returns.
You make the call on how heavily you want your onsite ads to be run and displayed, and we, in turn, will comb your audience engagement data to perfect your onsite ad placement, using 1 or a combination of 3 awesome ad formats.
And, (drumroll), as of July 2021, Autotag just got even better. Introducing the latest feature to hit the platform and a guaranteed revenue booster for Publishers around the world.