Best CPM Ad Networks For Publishers in 2022

It is an undeniable fact that the mid-market publishers have always been looking for the ideal CPM ad networks to partner with. You can’t settle with just Google Adsense.

The CPM ad networks are a great way to generate extra revenue from your website traffic. You can select the ad format that you find most suitable for your audience, and the CPM ad networks are a great way to diversify your advertising income. With so many options to choose from, it can be hard to find the right CPM ad network for your website. The best-performing ad networks are often those that provide the best CPM rates.

The Internet has grown into something so vast and complex that it’s become impossible to make sense of it all. With billions of people, websites, and businesses sharing everything they can possibly imagine, the opportunities to make money online are endless. It’s no secret that the Internet has become one of the greatest platforms for making money. The only thing that remains is finding the right ad network to help you take full advantage of it.

What is the Difference Between Ad Network and Ad Exchange?

An Ad Network acts as an intermediary between publishers and advertisers. Typically, it collects the publisher’s ad inventories and bundles them (based on niche, context, etc.) to sell it to the advertisers and takes a cut from your revenue. Whereas an Ad Exchange is a marketplace where publishers and advertisers come together to sell and buy ad impressions via real-time auctions.

You can read more about this topic in our Ad Networks Vs Ad Exchanges article.

Are the CPM Ad Networks Right For You?

Well, it depends on how much traffic you get on your website. If you’re receiving less than 1 million page views per month, sign up for an ad network(s). If it’s more than 1 million then you have something better than ad networks to look into.

Long Answer:

Although it is good to partner with the ad networks, you need to ensure that they are the right choice for you. We helped hundreds of publishers to increase their ad revenue by up to 50 percent with the help of ad exchanges and proprietary monetization products. Ad Exchanges can get you better CPM for the same impression and traffic.

So, you can either go to ad exchanges or ad networks. How can you know what’s right for you? The answer is straightforward. What’s your monthly traffic?

• If it’s less than 1 Million page views/month, the list is for you. Go ahead.
• If it’s greater than 1 Million page views/month, we need to talk. We have better options for you including ad exchanges, private marketplaces, and advanced ad refresh. Reach us today.

If you’ve decided to partner with CPM ad networks, then let us help you.

You know CPM ad networks pay you based on the impressions you deliver. Let’s say you gave them 10,000 impressions and your CPM is $5, then they’ll pay you $50 in total. So, keep an eye on traffic all the time. After all, even the best ad network won’t be able to help you if your traffic is sinking every day. 

Sidenote: CPM rates mentioned here are merely estimates and they will vary based on your site and audience. We have curated the CPMs from forums/communities to give you an idea. It’s always best to contact the ad network and directly discuss it with them to set the expectations right.

Why we are the top header bidding partner?

Transparency

We set up and implement our technology into the publisher’s ad server thereby giving more power and control over the process

Optimization Suite

Automatad’s platform optimizes across all channels, including network, latency, time out for bidder partners and setup dynamic floor to make sure the inventory earns maximum possible yield every time.

Quick Setup

Our dedicated ops team takes care of the entire onboarding process, starting from approvals and negotiations with demand sources to doing the line item setup in ad server while you focus on creating great content and engaging your audience.

Wrapper Generator

With our holistic interface, select Automatad’s bidder partners and/or add bidder parameters from your partners with just a few clicks, and wrapper will be ready to go live.

Bidder Adapter

Get access to our unique demand if you are already using a header bidding solution by simply integrating Automatad’s wrapper in the existing setup. This will increase the inventory’s exposure to more demand sources thus increasing CPM

Centralized and Real Reporting

Access enhanced and transparent analytics per demand source and track key stats to better manage your header bidding partners. All updated in real-time with real-data.