Best Integral Ad Network
Welcome to Integral ad science
Activate more effective digital ad campaigns
Brands & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimise the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co-innovate new ad tech solutions, and set the global standard for ad verification.
A global leader in ad tech and verification
Our solutions help increase the visibility of your digital media across fast-moving channels like CTV and mobile, keep your brand safe with features like ad fraud, and let you Optimise your campaigns with granular data delivered in real time.
We’re your trusted resource
- We identify the newest trends and solve the biggest challenges in digital media.
- We strive to improve quality, viewability, and transparency with each of our solutions.
- We act with honesty and integrity, ensuring clients only pay for impactful impressions.
We enable your success
- We co-innovate with the ad tech community to create integrated solutions.
- We put our clients first, creating partnerships that solve your unique challenges.
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape.
Results you want. Solutions you can trust.
IAS delivers innovative, industry-leading digital advertising solutions that are designed to keep you ahead of the competition. Achieve highly viewable, fraud-free, safe and suitable impressions across screens. More importantly, receive Optimisation insights for your campaigns that will save you time and money.
SOLUTIONS BY PRODUCT TYPE
Solutions for every digital advertising challenge
Your needs change from campaign to campaign. Our solutions are designed to help you overcome every challenge and take advantage of every opportunity that digital media presents.
Ad fraud
Protect your digital media spend and increase your digital campaign efficiency with our multi-pronged approach to ad fraud detection. Using AI and machine learning, we’ll help ensure your ads are seen by real people — not bots.
Brand safety & suitability
Use the power of context to protect and grow your brand, ensuring your ads are seen in safe, suitable environments. Increase the relevancy of ad placements to improve memorability, favorability, and brand affinity.
Contextual targeting
Access your ideal consumers with Context Control Targeting— our targeting solution reads the entire page, leveraging sentiment and emotion to classify content more granularly at scale. This allows you to more accurately reach your target audience; no cookies needed.
Viewability
Ensure your ads are seen — not just served. Our Viewability solutions verify that digital ads are viewable across all screens and devices, and guarantee Quality Attention™ by appearing for the optimal time-in-view.
Efficiency & optimisation
Save time and money and boost the efficiency of your digital ad campaigns. Our solutions eliminate waste, provide transparency into your digital media supply path, and improve campaign ROI.
SOLUTIONS BY CHANNEL
Be seen on every screen, in every environment
Verify your digital media quality on every major device and channel. From desktop to mobile, video to CTV, social to programmatic, our solutions will help brands and publishers boost impact and drive efficiency where it matters most.
CTV & video
Connect with consumers more meaningfully, using the power of sight, sound, and motion — without sacrificing quality. Expand into the rapidly growing world of video and CTV, while ensuring your video ads are played to completion and protected from fraud.
Programmatic
Streamlined workflows, financial transparency, and clean optimisation between pre-bid filtering and post-bid blocking to drive better business outcomes and deliver significant savings.
Proprietary platforms
Effectively spend, engage, and measure on social media with solutions that provide both transparency and media quality. We’ve built strong partnerships with the leading social media providers and proprietary platforms, so you can maximise every interaction that consumers have with your brand.
Mobile & in-app
Activate campaigns across one of the fastest-growing areas in digital advertising: mobile. Our solutions for mobile and in-app offer comprehensive coverage, customisable reporting, and insight into media quality metrics, so you can eliminate operational inefficiencies and optimise your digital strategy.
make every impression count
At IAS, innovation is at the core of everything we do. We build products, deliver solutions, and partner with industry leaders to maximize results for the world’s leading brands, publishers, and platforms. From unparalleled real-time data and insights to advanced machine learning and exclusive partnerships, IAS continues to set the global benchmark for trust and transparency in digital media quality.
Quality Impressions™
The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression™ , a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. With Quality Impressions™ and Quality Attention™, you can make every impression count.
Threat Lab
Our Threat Lab is staffed with experts who identify and stop fraudulent activity. We work with law enforcement and academia to examine the forces behind digital advertising fraud. Most recently, our Threat Lab identified one of the most malicious bots, the 404bot.
Total Visibility™
Total Visibility™ is an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys. Recognizing an urgent need for more transparency in the programmatic supply chain, our team delivered a solution that reduces media waste, provides financial transparency, and optimizes programmatic buying. We remain committed to listening to our customers and innovating with purpose to provide quality solutions.
Our commitment to Media Quality
At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. Our biannual Media Quality Report leverages our database of trillions of global data events measured each month to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.