highest paying ad networks adopsone
Think of AdOpsOne as an AI-controlled pilot for your ad operations. It eliminates inefficiencies and leaves no stone unturned to generate revenue.
PLUGS INTO YOUR GAM (GOOGLE AD MANAGER)
You simply give AdOpsOne access and see the magic unfold.
You will have 100% visibility into all the changes we carry out;
if you’re unhappy with the results.
MANAGES PRICING ON SSPS/EXCHANGES
Not all impressions deserve the same bid.
Some are more valuable than others.
Some, less. Every advertiser (or their DSPs) perceives a different value for every impression.
Your unified pricing (think: floor prices) must adapt to rules and capture the value from this ever-changing landscape.
We carry out the complex task of setting up and updating your unified pricing rules constantly so that you can get the highest possible revenue from programmatic.
We manage this on your Google Ad Manager based on your business objectives.
CREATES AUCTION PRESSURE
We use your relationships with Ad Networks,
Ad Exchanges, SSPs, Google AdSense and Google AdX to create auction pressure for each impression.
Why is this important? Let us illustrate this with an example.
If you have only one person bidding in an art auction the piece of art will be sold at the lowest price.
But if you have 10 bidders, then there is an 80% chance that you get paid at least 50% more.
We deploy such auction pressure techniques on your GAM – Header Bidding and/or Mediation (waterfall) and or a Hybrid setup, as the need arises to ensure that there is enough auction pressure for each impression.
Thereby, getting your art (your content), the highest bids from advertisers.
ADJUSTS INVENTORY ALLOCATION
Every monetization partner behaves differently.
Fill rate, discrepancies and CPMs of each can be different across formats, sizes, countries and platforms.
There could be thousands of unique scenarios to deal with.
But machines are.
We leverage the best of each monetization partner, and make adjustments regularly.
THE POWER TO BRING YOUR OWN MONETIZATION
ad networks, bidders and media agencies. We don’t come in the way of those relationships. In fact, we help you deliver more value and go deeper into these partnerships.
NEED HELP WITH NEW MONETIZATION PARTNERS?
Networks, SSPs, Ad Exchanges, Header Bidders – in the market.
You sign a contract with them and get paid from them directly.
We don’t charge any fees or revenue share for this.
WANT YOUR OWN GOOGLE ADX?
Google AdX is the largest ad exchange for programmatic display and video ads.
Not having access to this monetization source means you’re missing the party.
Our parent company – Affinity – is a Google Certified Publishing Partner (GCPP), and this helps us get you an entry pass to the party.
Acceptance by Google AdX is based on Google’s policies.
DON’T WANT TO MANAGE YOUR MONETIZATION PARTNERS?
In case you don’t want to manage (negotiate, sign agreement, optimize and collect revenue) any monetization partners, we can provide you ready plug-n-play monetization from our side.
These operate on a revenue share.
This is an optional add-on.
WANT HELP WITH TRAFFICKING DIRECT CAMPAIGNS?
In case you want us to manage your direct campaigns, we got your back.
Our ad ops team will handle this for you for a small fee.
This is an optional add-on.
THE POWER OF DATA
ONE DASHBOARD
We consolidate data from your GAM, Google Analytics, and monetization partners into one console everyday.
We normalize, analyze and process data to deliver meaningful monetization insights for your sales and management teams.
Think Analytics but for your Monetization. View your data in HD, not on a spreadsheet.
SMARTER DECISIONS
When you have error-free data at your fingertips, you are empowered to make smarter and faster decisions for your business.
Stay on top of your monetization evolution.
GET THE INSIDE SCOOP
Selling inventory to the exchanges reveals a lot of demand side dynamics.
This information equips your sales team to make smarter sales decisions.
A/B TESTING
We are constantly running A/B tests on ad units,
ad sizes
unified pricing rule settings
dynamic allocation
banner refresh settings
header bidding pricing buckets, etc.
These are done with the sole objective of growing your revenue.
You can access all these tests and the results through our dashboard.
Have been itching to test out a hypothesis? Let us know and we will run the tests for you.
READY TO USE TECH ADD-ONS AT NO COST
The world of publishing is dynamic and there are new tech requirements and updates every few months. We build all the advertising related tech add-ons required to stay competitive and compliant. Typically, you would pay your development team, or pay revenue share or licensing fees to a vendor for such tech add-ons. But with AdOpsOne, all the tech we have built and will build in the future comes at no additional cost.
HEADER BIDDING
Header bidding creates auction pressure and democratizes inventory sales.
The highest bidder wins.
The concept is simple.
But the tech is not.
We’ve thoughtfully designed our product to work across various diverse use-cases – GDPR and CCPA compliant, works on AMP pages, works across formats, ad types (banner and video), whitelist/blacklist countries, and more.
Our tech keeps evolving as the landscape changes.
BANNER REFRESH
A simple plug-n-play JavaScript code which refreshes the banners on your website when users spend time around an ad unit.
Since users are highly engaged, refreshing the ad creates a new highly viewable impression.
The refresh limit and duration can be customized based on your preferences.
This can drive up to 30% more revenue from the same page views and improve your overall viewability.
NEW SPACE
A simple plug-n-play JavaScript code which introduces banner units on your long story pages outside of the units defined through your CMS.
It’s thoughtfully designed to create new revenue without hampering the user readability and is compliant with Google’s policies.
Can drive up to 20% lift in revenue.
PUSH NOTIFICATION
We provide you the technology to send content updates to your opt-in users (think loyal readers) in the form of push notifications.
It’s a great way to keep the loyalists engaged and generate more page views.
Can drive up to 10% increase in page views.