Online Gambling affiliate marketing guide for beginners 2026
As anyone in the online Gambling industry will tell you, affiliate marketing is a great way to earn revenue. But what exactly is it, and how can you get started?
In this affiliate marketing guide to the Gambling vertical, we’ll give you a brief introduction to affiliate marketing and explain how you can get started. We’ll cover the basics of gambling affiliate programs and provide some tips for successful launch.
We’ll also cover everything from choosing the best casino brand to promoting your links effectively. So, whether you’re just getting started or looking for ways to improve your performance, read on for all the information you need.
First, a brief explanation of affiliate marketing.
Affiliate marketing is a performance-based marketing style in which a business pays affiliates (sometimes called publishers and influencers) for each customer brought about by these people’s own marketing endeavors. In other words, you as an affiliate earn revenue by promoting products or services on behalf of another company. And there are plenty of opportunities to do so in the online Gambling industry.
The online Gambling industry is highly competitive, and affiliate marketing is a great way to stand out from the crowd. By promoting the right casino brand and using effective marketing techniques, you can earn a healthy commission and boost your overall revenue.
Why choose the Gambling vertical?
There are a lot of different categories out there. You can choose to focus on a specific product or service, or you can choose to focus on a particular industry or niche. One vertical that has been gaining a lot of attention lately is gambling.
There are a number of reasons why this vertical is proving to be so popular. For one thing, online Gambling is a very lucrative industry. Affiliates who are able to tap into this market can potentially earn a lot of money. Gambling is a high-traffic sector, with millions of people placing bets every day.
Additionally, the Gambling industry is growing at a rapid pace. More and more people are getting interested in iGaming, and this trend shows no signs of slowing down. This means that there is a lot of potential for reach and exposure.
Finally, there are a lot of different ways to promote Gambling products and services. From online casinos to sports betting, there are plenty of opportunities and traffic sources for affiliates to get involved and earn increased payouts.
If you’re looking for a potentially profitable and exciting affiliate marketing vertical, Gambling is definitely worth considering and testing. Now let’s dive deeper into online Gambling affiliate marketing.
Types of Gambling offers
Gambling has been a popular pastime for centuries, and the advent of online Gambling has made it even easier to enjoy. If you’re thinking about becoming an online Gambling affiliate, you’ll need to familiarize yourself with the different types of affiliate offers that are available. And there are several of these.
Based on subcategories
There are different types of affiliate offers available, and they can be broadly classified into five subcategories:
- Casino Games
Casino Games present the chance to win big prizes through luck or skill. There are many different casino games to choose from, including slots and roulette.
- Sports Betting
Sports betting is a popular way to gamble on the outcome of sporting events. There are many different sports that you can bet on, and you can choose from a variety of different bet types. Popular sports that people bet on are American football, soccer or football (not American), and basketball.
- Poker and Card Games
Poker and card games offer the chance to gamble against other players rather than the house. This means that there is more opportunity for skilled players to win money. Poker and card games offer a wide range of stakes to suit all budgets.
- Bingo
Bingo is a popular gambling game that is often associated with old ladies. However, bingo can be enjoyed by people of all ages, and it offers the chance to win small prizes relatively easily.
- Lotteries
Lotteries offer the chance to win big prizes through luck. There are many different types of lotteries available, including scratch cards, draw games, and instant-win games. Lotteries offer the chance to win life-changing amounts of money.
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Based on Program Payouts
There are two main types of online Gambling affiliate programs based on payout:
- those that offer a commission on player losses,
- those that offer a commission on player activity.
With a loss-based program, also known as a loss-leader program, affiliates receive a commission every time a player they’ve referred to the Gambling site loses money.
It is a revenue-share type of program wherein the affiliate gets paid an established share of the player losses, minus the fees. RevShare can range from 30% to 80% of player losses, depending on the company and affiliate offers.
In an activity-based program (also referred to as a CPA program), affiliates receive a commission in two ways:
- based on first-time deposits (can be RevShare or fixed rate)
- based on leads (fixed rate).
Both loss-based and activity-based programs are equally common, with some Gambling companies and Gambling-based affiliate networks using a combination of these two (a.k.a. Hybrid program).
Who is the potential audience of the Gambling vertical?
When it comes to the Gambling vertical, there is no one-size-fits-all answer to who the target audience is. However, there are some common demographics that are typically associated with this type of content.
For instance, the demographic of the Gambling vertical is mostly male, between the ages of 21 and 35. They tend to be single, have some college education, earn a moderate income, and live in urban areas.
Older generations are a minority since they tend to prefer land-based and physical casinos. But because of the COVID-19 pandemic and remote work tendency that continues even in 2025, older generations also started engaging in online Gambling.
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Gambling player behavior
Gambling is an activity that has been around for centuries. Though the methods and reasons for gambling have changed over time, one thing remains constant: the human desire to take risks in the hopes of winning big
As such, understanding Gambling behavior is essential for anyone who wants to get the most out of their gambling experience. Ultimately, knowing how players behave can help you make more informed decisions when Gambling.
1. Types of players based on risk tolerance
Understanding one’s own risk tolerance is crucial for making wise decisions about how to promote offers. Players typically fall into one of two categories: those who are risk-averse and those who are risk-seeking.
- Risk-Averse Players
Risk-averse players tend to be more conservative in their betting. Conservative players may not win as often but they are also less likely to lose large amounts of money.
If your audience falls under this type of player, it would be best to send them CPA-based affiliate offers so that you won’t lose in the long run (in case the program you are enrolled in also deducts player winnings).
- Risk Seekers
Risk-seekers, also known as aggressive players, are more likely to take risks and bet heavily. Aggressive players may be more successful in some games, but they also run the risk of losing more money.
For these types, you would do well to promote affiliate offers with recurring payouts or loss-based programs.
2. Types of players based on experience
Most online Gambling players can be classified into one of three categories based on their playing frequency.
- Casual
The first category is casual players who only gamble occasionally. They may play a few hands of poker with friends or place a bet on the Super Bowl, but they don’t make Gambling a regular habit.
- Regular
The second category is regular players who gamble frequently, but not necessarily every day. They might visit a casino once a week or place a few bets online every day.
- Hardcore
Finally, there are hardcore gamblers who are addicted to Gambling and can’t go more than a few days without placing a bet. They may spend hours at the casino or Gambling online every day.
While there is some overlap between these categories, most players fall into one of these three groups.
It really varies from person to person. But one thing is for sure: because there are no physical casinos to go to (and no travel expenses), online Gambling is much more convenient than its offline counterpart.
This probably explains why the industry is growing so rapidly. More and more people are discovering the joys of Gambling from the comfort of their own homes. And with so many different games and sites to choose from, there’s always something new to try.
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